Bleisure is a combination of two words: Business and Pleasure that companies, organizations and enterprises adopt as a strategy to mix business with pleasure and improve overall productivity and boost staff or employee morale. Bleisure applies to all core business areas though travel is one area where it is gaining significance because of its ability to improve global business ties and explore new geographic locations for marketing business.

Though considered expensive by many companies, bleisure has its own benefits that can outweigh the risk factors that come along with it. Therefore, enterprises don’t hesitate to take the plunge, though cap it with a suitable travel policy that covers travel booking, accommodation, rentals, travel expense and employee safety policies. So here are the benefits of bleisure, and why it is gaining in significance:

– There has been a considerable increase in the attitude of companies considering bleisure as a boon than a bane as it offers business travellers to take a breather off the humdrum of corporate life and contribute positively extended bleisure trips helps to achieve the same.

– Global business is all about creating new ties and maintaining existing client relationships. Any better way than bleisure in servicing offsite clients particularly when it involves technology? Therefore, it deepens the client relationship and also helps maintain their goodwill.

– Bleisure can prove effective in retaining top talents in a firm. The opportunity to explore new destinations can even attract new talents and retain the existing ones, especially new millennial employees.

– Bleisure at best should be managed by a travel manager who can help cut down travel expenses. He or she should frame the travel policy around which the business travellers should operate. There are travel management tools, software and apps that are available to monitor business travel operation and reduce travel spends. More importantly, they help enhance the safety of travelling staff while on the trip.